The questions below will help define you and your target audience. It will help answer their questions and give them a reason to choose your company over others. Name * First Name Last Name Company Name Email * About You What are your strengths? What aspects of your business give you an advantage over your competitors e.g. innovation, expertise etc.? What are your weaknesses? What aspects of your business are deficient compared to your competitors e.g. limited resources, gaps in expertise etc.? What are your opportunities? Current market situations that you can benefit from/target like shifting health care needs, aging population needs, legislation changes etc.? What are your threats? Current market situations that can hinder your success like new competitors, workforce availability, economic downturns etc.? What is your primary product/service? What is your unique value/selling proposition(s)? Who are your top 3 competitors, their websites and their strengths? Target Audience What are your Primary target market(s)? What is the title(s) and role(s) of the person who is looking for your services? Top 3 search terms they might type into Google when looking for your services: Who is the decision maker responsible for buying your services? What services and other expectations will they expect from you? What problems could they be facing that you could help them solve? Thank you!
