Our Manifesto

We are focused on metrics and ROI.

If you’re not then you’re crazy, you are letting ego get in the way.
Remove the ego and make it better.

We are not looking for portfolio pieces.

We are focused on metrics and Return on Investment, that’s it. We want it to look good but functionality and your business come first. Look at Amazon, it’s ugly but it works. Jeff Bezos is the second richest man in the world.

*Born out of frustration from working with organisations that have no idea about ROI, they are looking for something that looks good in their portfolio.

We don’t care about 2 pixels.

We can’t count the number of times I’ve been asked to move something 2 pixels one way and then back 2 pixels again because they learned at Design school from their lecturer that they should be pedantic and it makes you more believable.

*Born out of frustration with the absurdity of designers that have no business sense.

Let’s do good work and get it done now.

The last stars will die out 120 trillion years from now, followed by 10 to the power of 106 years of just black holes.

Condensed, that’s like the universe starting with 1 second of stars and then a billion billion billion billion billion billion billion years of just black holes.

Stars are basically the immediate after-effects of the Big Bang. A one-second sizzle of brightness before settling into eternal darkness.

We live in that one bright second.

We want space.

We can have space in our lives. Our overlord COVID19 has shown us that, we can work remotely, we work better when we are comfortable and not stuck in traffic and stressed. We don’t have to be crammed into tiny apartments so property developers can make more money. The virus has shown (taught) us that what we are doing is insane. We can have the space. We can move to the country. We have space. We have internet. We have Zoom and Google Meet.

*Born out of frustration with city living and people everywhere, seeing old ladies taking trams and crammed in there next to men with smelly armpits.

Adapt or die.

We have seen this for 20 years. People try to hold onto their jobs by recommending solutions that suit them.

E.G some companies still have exchange mail servers, and if they think about switching to G-Suite or Azure their IT guy/girl advises against it. It’s mad. They are trying to hold onto their jobs. Don’t be a Kodak. Adapt or Die.