HOME PAGE

INTRODUCE YOURSELF

The Home page is where you will introduce your readers to your services and your personality. You will want to get them excited about working with you (“know/like and trust”)

Your visitor wants to know that you can help them - add some copy that explains how you can help them ie. “I work with ________ to help them ___________”

What makes you unique? How can you fix their problem better than anyone else?

Talk about a problem that your ideal client has and address how your product or service helps. This is just a concise one-liner for now. We will tell them more on the Services or product pages.

“A good one-liner has three parts. It starts with the problem or pain point someone experiences. Then, it describes a product. And it ends with a resolution that someone would experience because they’re using that product.”

DIRECT YOUR READER

What is the primary action you would like your reader to take on your site? Feature a Call to Action to encourage them to take this action. This could be joining your email list, viewing your portfolio, reading the blog, joining a Facebook group etc.

SHOW SOCIAL PROOF

How do your visitors know that they can trust you and that you know what you are talking about? Including 1 - 3 testimonials on the Home page is an option to display your expertise.

If you have appeared in publications or have reputable brands that you have helped, then including “as seen in” logos on the Home page would be beneficial as well.