Some days everything flows, and other days it feels like the universe is testing your patience. Running a business, navigating challenges, and even dealing with the unpredictability of web development all require a solid mindset.

Most people think building a website is a one-time cost—pay a developer, get a domain, and bang, you're online. But the real cost of a website isn’t just the build; it’s the Total Cost of Ownership (TCO).